{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["Channel Marketing Budget "],"read":"whole","date_system":"1900"}

{"sheet":"Channel Marketing Budget ","index":0,"n_rows":75,"n_cols":14,"rows_kept":75}
[]
["CHANNEL MARKETING BUDGET"]
[]
[]
["CHANNEL","January","February","March","April","May","June","July","August","September","October","November","December","Total"]
["ANTICIPATED SALES TOTAL $(000)",{"$nulls":12},{"$f":"SUM(Table2[[#This Row],[January]:[December]])","v":0}]
[]
[]
["PERSONNEL"]
["Human Resources - Headcount"]
["Human Resources - Cost"]
["Commission"]
["Personnel Total ",{"$f":"SUM(B10:B12)","v":0},{"$f":"SUM(C10:C12)","v":0},0,0,0,0,0,0,0,0,0,0,{"$f":"SUM(N10:N12)","v":0}]
[]
[]
["DIRECT MARKETING "]
["Telemarketing"]
["Human Resources - Headcount"]
["Infrastructure Support"]
["Commission"]
["Training"]
["Telemarketing Total ",{"$f":"SUM(B18:B21)","v":0},{"$f":"SUM(C18:C21)","v":0},0,0,0,0,0,0,0,0,0,0,0]
["Internet Marketing"]
["Human Resources - Headcount"]
["Website Development (one-time cost)"]
["Hosting"]
["Support & Maintenance"]
["Internet Marketing Total "]
["Direct Mail ",{"$f":"SUM(B24:B28)","v":0},{"$f":"SUM(C24:C28)","v":0},0,0,0,0,0,0,0,0,0,0,0]
["Human Resources - Cost"]
["Material"]
["Postage"]
["Direct Mail Total ",{"$f":"SUM(B30:B32)","v":0},{"$f":"SUM(C30:C32)","v":0},0,0,0,0,0,0,0,0,0,0,0]
["Direct Marketing Total ",{"$f":"SUM(B33+B29+B22)","v":0},{"$f":"SUM(C33+C29+C22)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["AGENT/BROKER "]
["Communication"]
["Training"]
["Promotions"]
["Discounts"]
["Commission "]
["Agent/Broker Total ",{"$f":"SUM(B38:B42)","v":0},{"$f":"SUM(C38:C42)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["DISTRIBUTORS "]
["Communication"]
["Training"]
["Promotions"]
["Commission/Discounts "]
["Distributor Total ",{"$f":"SUM(B47:B50)","v":0},{"$f":"SUM(C47:C50)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["RETAILER "]
["Communication"]
["Training"]
["Promotions"]
["Commission/Discounts "]
["Retailer Total ",{"$f":"SUM(B55:B58)","v":0},{"$f":"SUM(C55:C58)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["CUSTOMER ACQUISITION & RETENTION (CAR)"]
["Human Resources"]
["Communications"]
["Promotions/Coupons"]
["CAR Total ",{"$f":"SUM(B63:B65)","v":0},{"$f":"SUM(C63:C65)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
[]
["OTHER EXPENSES"]
["Travel"]
["Infrastructure (computer, telephone, etc.)"]
["Channel Support"]
["Other Expenses Total ",{"$f":"SUM(B70:B72)","v":0},{"$f":"SUM(C70:C72)","v":0},0,0,0,0,0,0,0,0,0,0,0]
[]
["TOTAL MARKETING BUDGET:",{"$f":"SUM(B34+B43+B51+B59+B66+B73)","v":0},{"$f":"SUM(C34+C43+C51+C59+C66+C73)","v":0},0,0,0,0,0,0,0,0,0,0,0]