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{"sheet":"Marketing Budget Plan Template","index":0,"n_rows":47,"n_cols":13,"rows_kept":47}
["Marketing Budget Plan Template"]
["Last updated on: <insert date of last change>"]
[]
["Marketing Channel","January","February","March","April","May","June ","July","August","September","October","November","December"]
["Personnel"]
["Salaries"]
["Wages"]
["Benefits"]
["Payroll taxes"]
["Comissions and bonuses"]
["Personnel Total",{"$f":"SUM(B6:B10)","v":0},{"$f":"SUM(C6:C10)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["Market Research"]
["Research firm fee"]
["Other research"]
["Data management"]
["Market Research Total",{"$f":"SUM(B14:B16)","v":0},{"$f":"SUM(C14:C16)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["Marketing Communications"]
["Branding"]
["Advertising"]
["Websites"]
["Traditional marketing"]
["Internet marketing"]
["Public Relations"]
["Events"]
["Marketing Communications Total",{"$f":"SUM(B20:B26)","v":0},{"$f":"SUM(C20:C26)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["Channels"]
["Communications and training"]
["Promotions and incentives"]
["Commisions and bonuses"]
["Channels Total",{"$f":"SUM(B30:B32)","v":0},{"$f":"SUM(C30:C32)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["Customer Acquisition and retention"]
["Lead generation"]
["Customer Loyalty"]
["Customer Acquisition and retention Total",{"$f":"SUM(B36:B37)","v":0},{"$f":"SUM(C36:C37)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["Other"]
["Postage"]
["Telephone"]
["Travel"]
["Hardware and Software"]
["Other Total",{"$f":"SUM(B41:B44)","v":0},{"$f":"SUM(C41:C44)","v":0},0,0,0,0,0,0,0,0,0,0]
[]
["TOTAL MARKETING BUDGET",{"$f":"SUM(B45+B38+B33+B27+B17+B11)","v":0},{"$f":"SUM(C45+C38+C33+C27+C17+C11)","v":0},0,0,0,0,0,0,0,0,0,0]