{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["Targeted Budgeting Tool"],"read":"whole","date_system":"1900"}

{"sheet":"Targeted Budgeting Tool","index":0,"n_rows":57,"n_cols":4,"rows_kept":57}
["<insert date>"]
["<Company Name>"]
[]
[]
[]
[]
["MARKETING INVESTMENT","INVESTED BUDGET","REVENUE","ROMI"]
["Existing customers",null,null,{"$f":"Table13[[#This Row],[REVENUE]]-Table13[[#This Row],[INVESTED BUDGET]]","v":0}]
["Up-selling customers",null,null,{"$f":"Table13[[#This Row],[REVENUE]]-Table13[[#This Row],[INVESTED BUDGET]]","v":0}]
["Customer rescue",null,null,{"$f":"Table13[[#This Row],[REVENUE]]-Table13[[#This Row],[INVESTED BUDGET]]","v":0}]
["New customers",null,null,{"$f":"Table13[[#This Row],[REVENUE]]-Table13[[#This Row],[INVESTED BUDGET]]","v":0}]
["Branding",null,null,{"$f":"Table13[[#This Row],[REVENUE]]-Table13[[#This Row],[INVESTED BUDGET]]","v":0}]
[]
[]
["EXISTING CUSTOMERS","INVESTED BUDGET","REVENUE","ROMI"]
["Customer support",null,null,{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
["Product upgrades",null,null,{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
["Content creation- newsletters",null,null,{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
[{"$nulls":3},{"$f":"Table134[[#This Row],[REVENUE]]-Table134[[#This Row],[INVESTED BUDGET]]","v":0}]
[]
[]
["UP-SELLING CUSTOMERS","INVESTED BUDGET","REVENUE","ROMI"]
["Product upgrades",null,null,{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
["Customer support",null,null,{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
[{"$nulls":3},{"$f":"Table135[[#This Row],[REVENUE]]-Table135[[#This Row],[INVESTED BUDGET]]","v":0}]
[]
[]
["CUSTOMER RESCUE","INVESTED BUDGET","REVENUE","ROMI"]
["Customer support",null,null,{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
["Making survey",null,null,{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
["<insert other subcategory>",null,null,{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
[{"$nulls":3},{"$f":"Table136[[#This Row],[REVENUE]]-Table136[[#This Row],[INVESTED BUDGET]]","v":0}]
[]
[]
["NEW CUSTOMERS","INVESTED BUDGET","REVENUE","ROMI"]
["Data research",null,null,{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
["Product testing",null,null,{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
["Product release",null,null,{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
["Product promotion",null,null,{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
["Customer support",null,null,{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
[{"$nulls":3},{"$f":"Table137[[#This Row],[REVENUE]]-Table137[[#This Row],[INVESTED BUDGET]]","v":0}]
[]
[]
["BRANDING","INVESTED BUDGET","REVENUE","ROMI"]
["Content marketing",null,null,{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]
["Social media presence",null,null,{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]
["Relationship building",null,null,{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]
["Paid promotions",null,null,{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]
["Product releases",null,null,{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]
[{"$nulls":3},{"$f":"Table138[[#This Row],[REVENUE]]-Table138[[#This Row],[INVESTED BUDGET]]","v":0}]